Brain Rule #4 tell us that: "You’ve got seconds to grab someone’s attention, and only 10 minutes to keep it. At 9 minutes and 59 seconds, something must be done quickly—something emotional and relevant." (from Brain Rules
So every ten minutes or so I try to make a strong, visual point in my sermon. Instead of saying: it's like buying a used car. I tell a story about walking into a car dealership and drinking the stale coffee and waiting while the salesperson "talks to their manager" somewhere. It's a relate-able, vivid, detailed story that allows the audience to build their own visual connection.
How can you build vivid imagery without images?
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