Wired has a great article about how technology is shifting from high-end to "good enough". They cite thing like Skype, Hulu, and the MP3 as driving down quality and price while they drive up adoption by the masses.
As more and more industries move their business online, they too will find success in Good Enough tools that focus on maximizing accessibility. It's a reflection of our new value system. We've changed. To benefit from the MP3 effect, companies will have to change as well.The article is pretty long, but it does offer a lot of insight into the way that technology is actually being adopted by most people. There is a balance between how much people are willing to pay and what level of technology they will adopt.
Thinking in terms of visuals in church - it can be hard to convince people to spend top dollar for a great computer and projector when they want Good Enough. It can be hard to convince people that it's worth the time to learn how to do a great presentation when a little bit of time will result in Good Enough.
So, how can we build value in a Good Enough world?
