Seth Godin again shares some thoughts that are valuable for church leaders: "Notice me"
If the new web has a mantra, that's it.
So much time and effort is now put into finding followers, accumulating comments and generating controversy... all so that people will notice you. People say and do things that don't benefit them, just because they're hooked on attention.
Attention is fine, as long as you have a goal that is reached in exchange for all this effort.
Far better than being noticed:
* Trusted
* Engaged with
* Purchased from
* Discussed
* Echoed
* Teaching us
* Leading
Sometimes our churches act like this. We preach, teach, worship, and serve just so people will notice us. What if, instead, churches become leaders in the community? What if churches facilitate discussion in the community?
Flashy, well produced images can get you noticed, but sometimes a simple picture of a family that is being helped can have greater impact.
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