"People are moved by stories and drama and hints and clues and discovery.
Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won't."
I think I'm often guilty of this. I reason my way through an idea and that gets me excited, but instead of sharing the excitement with others, I share the flow of logic. That's nowhere near as contagious as excitement.
Images convey emotion; charts and bullet points convey logic.
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