I want to share one of the points that they make that relates to public speaking. Good communication is aware of schemata. A schema (the singular of schemata) is a psychology word used to describe a pattern of thoughts. One of the examples in the book is the schema of a chair. We hold in our thoughts the idea of what a chair ought to be and do, and that can encompass a huge variety from folding metal chairs to plush leather wing-back chairs. Connect your idea to a schema that people are already familiar with and you are letting them do most of your communication. So I can tell you about a rickety wooden chair and you have a fairly clear picture of what I'm talking about. I added two words to the chair-schema and that is sufficient to differentiate one chair from millions of others.
How can you use schemata to communicate more effectively?
(Note: The book link earns me a small commission on any sales)
No comments:
Post a Comment