Friday, April 08, 2011
Make things Tangible
They are arguing over $37 billion. That sounds like a lot of money. To you and me that's a huge amount of money. But the argument that has shut down the wheels of governing is over less than one percent of the annual budget of $3,818.8 billion.
Less than one percent isn't that much at all. The average salary for an American worker is $42,000, so it would be the equivalent of asking you to lose $400 from your annual spending. That would be $33 a month out of your pocket. You could sponsor a child for less than that.
So if this were you or me, we would be making $42,000 a year, but spending $74,000 - racking up credit card debt of $31,000 a year. So our friends and family have an intervention to help us get our wildly out of control spending in check. They sit us down and tell us that we can't leave until we write a budget that we can stick to. So we write up our budget for the next month (a month with $2,600 in debt-spending) and we trim $60. Then our friends and family tell us that it has to come from a different place. We can't spend money on popcorn at the movies anymore because that's not healthy. We refuse to budge on the popcorn issue. So none of us go to work the next week. That makes good sense and it's best for everyone involved. Right?
How can you use tangible details to communicate your message.