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Wednesday, August 19, 2009

Graphic Design for Dummies

PowerPoint, by its very existence, causes a problem: just because you can do something doesn't mean you should do something.

To put it another way: now that everyone has access to the tools to design and display visuals, there are a whole lot more terrible PowerPoints then good ones.

Seth Godin blogged about this a while back and said:

Ten years ago, you had a wide range of excuses for being a lousy visuals person. Starting with no talent, leading to no skill and going from there.

But now, in a world where it is expected that professionals will be able to make beautiful powerpoint slides, handsome business cards, clever bio photos and a decent website, it's as important as driving. And easier to learn and do, and requiring less talent.

No, you and I will never be gifted designers or breakthrough designers. But there's really no reason not to be really good.

What's your excuse? Are you a professional communicator? Then it's time to start learning how to communicate visually.

Seth suggests spending an hour a day for one month working through the things on this site. After that you should be pretty good at graphic design (and far better than the majority of your peers).

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