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Thursday, May 06, 2010

Color in Culture

Over at Slides that Stick they point out that it's important to take into account the culture of your audience when selecting a color for your presentation. If you want to represent eternity to a Western audience you would use black, but for a Japanese audience you would use green.

I think the most important thing here is to avoid being offensive, though. We wouldn't put a picture of a baby with a black background because of the death and mourning connotations. But that same picture in South America would be inappropriate with a green background, or with a white background in a Hindu setting.

2 comments:

Mark said...

One of the most interesting and useful things I've ever seen.

James Wood said...

Wow, thanks!