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Thursday, May 13, 2010

Learn Some Color Theory

There is a good article here on some basics of color theory. Last week I posted about how color can be interpreted differently in different cultures. But how should those emotional interpretations be used in your presentation?

If you are using a color like red or orange, you probably don't want to make that your background color - even if it communicates the emotions of your work, it's can still be overwhelming in large quantities (except when it's not).

Any color used to exclusion will become overwhelming and lose its impact. Be judicious in your color use to maximize the emotional impact.

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