Seth Godin says:
Rupert Murdoch has it backwards
You don't charge the search engines to send people to articles on your site, you pay them.
If you can't make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention.
How does this apply to preaching? It tells us that we need to look at the whole picture. Murdoch just sees news and money - it cost money to report the news, therefore people should pay money to get the news. Godin sees a bigger picture of the internet economy - money gravitates toward attention.
Look at the whole picture - don't just use images because you think you're supposed to. Think about the "economy" of your church - do you have a lot of artists, bankers, college kids, retired people? What will connect with them?
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