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Wednesday, January 19, 2011

Photo Resources part 3

White space is an important consideration when selecting an image. What's known as white space isn't necessarily white, but it is essentially empty. From a design perspective the empty space gives a chance for the eye to rest. It balances out the action and flow of the subject in the image.

If you choose an image overloaded with details you run the risk of turning your presentation into a game of "Where's Waldo" instead of keeping on track with your point. Your audience can absorb only so much information while still paying attention to you.

The white space in images is also ideal for putting text on your slides. When text is layered over a varied background, some of the letters can get lost due to poor contrast. If you have a good chunk of negative space that is all the same color you allow your text to pop on the image.

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