Wednesday, September 30, 2009
Men vs. Women
Brain Rules (as previously mentioned) talks about how our brains affect everything we do. One of the major differences is between the brains of men and women. Without getting too in depth (read the book if you want more), men tend to focus on the gist of things and women focus on details. Male brains tend to hit the high points and gloss over specifics. Women tend to focus on the details of situations and relationships. As with all generalizations, there are exceptions, of course.
For presentations, we need to make sure that we address both the male and female side of things. Put together slides that are easy to scan and understand at a glance. That will make the guys happy. But don't forget to make sure you take care of the details. The ladies in the crowd will thank you for your care.