The short video below explains in clear terms how the font needs to align with the meaning of the logo. When we're communicating, we need to understand and do our best to control the messages that we're sending.
For example, if you are presenting on the sacrifice of Jesus you shouldn't use comic sans serif (just don't use that font at all to be safe). Visual communication is about more than just pictures.
How do you align your text with your message?
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