"One of the accepted holy grails of building an organization is that you should fill a need. Fill people's needs, they say, and the rest will take care of itself.
But... someone might know that they need to lose some weight, but what they demand is potato chips.
Someone might know that they need to be more concerned about the world, but what they demand is another fake reality show."
I think this is true in the church as well. Often we think about sharing the Gospel as a way we can fill people's needs. The truth is that most people know that they're sinners. They know their lives are messed up. They don't need us to tell them that what they're doing is wrong. They need us to lead them in living a better life.
How can we preach the good news in a way that leads people rather than exposes what they need?